Seth Trimble, the senior guard of the North Carolina Tar Heels, has made headlines with his latest venture – owning a Ben & Jerry’s ice cream shop in Chapel Hill. Located on Franklin Street, the shop is a popular spot for students and locals alike. Trimble announced his new role on Instagram, expressing his excitement to be a part of the community ¹.
## The Story Behind the Shop
Trimble’s journey to becoming the owner of Ben & Jerry’s began when he decided to invest in the local community that has supported him throughout his basketball career. He purchased the shop from Antonio McBroom, a UNC alumnus and previous owner of the store since 2002. McBroom, who started as a scooper, rose to become the CEO of Primo Partners, the only multi-unit black franchise for Ben & Jerry’s ².
## Honoring Roy Williams
Trimble plans to honor the legendary coach Roy Williams, who led the Tar Heels to three national championships, by dedicating a signature item to him. The flavor will be inspired by Williams’ favorite desserts and his legacy of excellence. “Coach Williams is more than just a Hall of Fame coach — he’s a mentor and a symbol of what this program stands for,” Trimble said. “I wanted to make sure this shop pays tribute to him in a way that fans and the community can enjoy” ³.
## Community Engagement
As the new owner, Trimble aims to make a positive impact on the Chapel Hill community. He believes that owning a business on Franklin Street will allow him to connect with fans and locals, creating a fun and positive experience for everyone. “This isn’t just a business move for me,” Trimble said. “Chapel Hill has given me so much, and I wanted to create something fun, positive, and lasting here. It’s about connection” ³.
## Balancing Basketball and Entrepreneurship
Trimble will balance his basketball career with his new role as an entrepreneur. As a senior guard, he will continue to lead the Tar Heels on the court while managing his business off the court. This venture signals a new chapter in his life, one rooted in leadership, legacy, and love for Carolina Blue ³.
## What’s Next
With the shop now under his ownership, Trimble is excited to leave his mark on the community. Fans and locals can visit the shop at 102 West Franklin Street to enjoy their favorite Ben & Jerry’s flavors and support the Tar Heels’ senior guard. The shop’s opening has already generated buzz, with students, alumni, and Tar Heel fans eager to stop by for a scoop and maybe a taste of the upcoming Roy Williams-inspired treat ⁴.
