In a headline-grabbing twist to the upcoming college football season, Apple CEO and openly gay billionaire Tim Cook has reportedly offered Brigham Young University (BYU) and head coach Kalani Sitake a staggering $100 million sponsorship package for the 2025 campaign. The deal allegedly came with one condition: BYU would endorse and promote a permanent pro-LGBTQ+ campaign as part of its athletics branding.
Sources say the offer included full funding for facilities, recruitment, and national marketing — a potential game-changer for the Cougars on and off the field.
But it wasn’t the size of the check that had the NCAA world buzzing — it was Coach Sitake’s short, pointed, and now-viral reply that brought the conversation to a halt:
“Our values are not for sale.”
Within hours, the statement was trending across social media, drawing both praise and criticism. Supporters applauded Sitake’s unwavering stance, while others argued BYU missed an opportunity to modernize its image and secure unprecedented funding.
College football analysts are calling the moment one of the most polarizing off-field stories of the year, with ripple effects expected across recruiting, sponsorships, and cultural conversations in sports.
As the 2025 season approaches, one thing is certain — the Cougars have just stepped into the national spotlight in a way no one saw coming.
