Despite ups and downs on the court, both franchises remain ratings juggernauts, ensuring plenty of late-night West Coast drama for fans. The New York Knicks also got a hefty share of spotlight—no doubt a nod to their massive market and rising relevance.
Meanwhile, the league didn’t forget about the new powerhouse: the Oklahoma City Thunder. Fresh off their championship run, Shai Gilgeous-Alexander and crew have earned marquee billing as the NBA looks to showcase its newest dynasty-in-the-making.
The formula is familiar—star power, legacy brands, and big-market appeal—but it keeps TV partners and fans locked in from opening night through the spring.
