In a move that has sent shockwaves through the college football world, BYU has officially announced that legendary quarterback Jim McMahon is returning to the program in a new role โ special advisor to the team โ under a record-breaking $45 million endorsement deal. The agreement, backed by multiple corporate sponsors and alumni donors, marks one of the largest financial packages ever given to a former college athlete for a non-playing position.
McMahon, who famously led BYU to national prominence in the early 1980s and later enjoyed a Super Bowl-winning career with the Chicago Bears, is set to bring his unmatched charisma, football IQ, and competitive edge back to Provo. His responsibilities will include mentoring current quarterbacks, assisting in recruiting efforts, and serving as the face of several high-profile marketing campaigns tied to BYUโs football program.
โThis is more than just a job for me โ itโs coming home,โ McMahon said in a statement. โBYU gave me my start, and now I get to give back in a way that will help shape the next generation of Cougars.โ
The deal is also expected to have significant ripple effects in the NIL (Name, Image, and Likeness) landscape, as it blends promotional appearances with a formal advisory role. BYU officials hope McMahonโs return will inspire both current players and alumni, while boosting the programโs national profile.
Fans have already expressed overwhelming excitement on social media, with some calling it โthe best off-season news in decades.โ The Cougars, coming off a solid season in the Big 12, now have one of their most iconic figures back in the fold โ not on the field, but on the sidelines, where his experience and swagger may prove just as valuable.
McMahonโs official duties will begin ahead of BYUโs fall training camp, setting the stage for a season filled with high expectations and renewed energy.
