ALAND Extends Parramatta Eels Partnership for a Further Three Years
In a significant boost for the Parramatta Eels, leading property developer ALAND has announced the extension of its major partnership with the club for another three years. The renewed deal will see ALAND continue as the Eels’ principal sponsor, strengthening one of the most enduring and successful partnerships in the NRL.
The extension means ALAND’s logo will remain proudly displayed on the front of the Eels’ NRL and NRLW jerseys until at least the end of the 2028 season. Since the partnership first began in 2019, ALAND has become an integral part of the Eels family, supporting the club both on and off the field. The collaboration has not only elevated the Eels’ brand but has also helped ALAND connect with the club’s passionate fanbase and the broader Western Sydney community.
Eels CEO Jim Sarantinos expressed his excitement over the renewed agreement, praising ALAND’s ongoing commitment. He described the company as a valued partner that shares the club’s vision of community growth, excellence, and long-term success. “ALAND’s support has been instrumental in helping us achieve our goals. Their belief in what we’re building here at Parramatta makes them much more than a sponsor—they’re part of the Eels family,” Sarantinos said.
ALAND CEO George Tadrosse echoed the sentiment, noting the shared values of resilience, teamwork, and community focus between the two organisations. “We’re proud to continue our partnership with the Parramatta Eels, a club that embodies the same spirit and ambition that drives our company. Western Sydney is our home, and through this partnership, we’ll keep investing in the people and communities that make this region great,” Tadrosse said.
Over the past few years, ALAND’s involvement has gone beyond just brand exposure. The company has contributed to community initiatives, junior rugby league development, and local projects that strengthen ties between the Eels and their supporters. The partnership has become a model of how sport and business can work together to achieve meaningful community impact.
As the Eels prepare for the 2026 NRL season and beyond, the extended partnership provides both financial stability and brand consistency—key ingredients for on-field and organisational success. Fans can look forward to seeing the iconic blue and gold jersey continue to carry the ALAND name with pride.
With renewed energy and shared purpose, the Parramatta Eels and ALAND are set to build on their strong foundation and continue their journey toward future success—together.
