BYU Football Sends Shockwaves Through Big 12 Media Days in Frisco—Cougars Command National Attention with Bold Vision, Rising Stars, and a Confident Message from The Star, Home of the Dallas Cowboy
The energy at the 2025 Big 12 Media Days in Frisco, Texas was electric—but it was BYU Football that truly stole the show. Held at The Star, the Dallas Cowboys’ world-class headquarters, the event became a powerful platform for the Cougars to send a clear message: BYU is not just here to compete in the Big 12—they’re here to rise.
Head coach Kalani Sitake stepped onto the media stage with a presence that matched the occasion. Charismatic, confident, and completely locked in, Sitake radiated belief in his 2025 squad. “This is a new chapter,” he told reporters. “We’ve got the depth, we’ve got the culture, and now we’ve got the urgency. We’re building something special.”
Much of the buzz surrounded the evolution of BYU’s identity since joining the Big 12. Last season brought growing pains, but also flashes of brilliance. This year, Sitake made it clear: the Cougars are battle-tested and ready to punch back harder.
The team’s rising stars were front and center, including breakout quarterback Ryder Burton. Described by Sitake as “a true student of the game,” Burton drew attention from national analysts with his calm confidence and leadership maturity beyond his years. “We’re not satisfied with just being in the conversation,” Burton said. “We’re here to win football games—and do it the BYU way.”
Senior linebacker Ben Bywater, one of the defensive anchors, echoed that mindset. “Our defense has been rebuilt on speed, aggression, and trust. We know the grind of this conference now, and we’ve embraced it. This year, we’re playing with a chip.”
BYU also made waves off the field with its unified presentation. Players and coaches alike emphasized culture, discipline, and faith as the pillars of the program—traits that not only define BYU but also make it one of the most unique and respected teams in college football.
Recruiting momentum has also picked up, with Sitake teasing several major commitments and upcoming visits from top-tier high school prospects. “We’re attracting players who believe in more than just football. That’s our edge,” he said.
Perhaps the most captivating moment came when Sitake addressed the doubters. “People can underestimate us. That’s fine,” he smiled. “But underestimate this team, this heart, and this university—and you’re making a mistake.”
As the Cougars wrapped up their time in Frisco, one thing was crystal clear: BYU Football isn’t content with moral victories or mid-tier finishes. They’re aiming higher—much higher.
With renewed fire, an emerging leader under center, and a head coach who refuses to settle, the Cougars are no longer outsiders in the Big 12 story. They’re writing their own chapter—and it’s starting with bold statements and even bolder belief.
Watch out, Big 12. The Cougars have arrived.
